In accordance with the policies approved by the Internet Corporation for Assigned Names and Numbers (ICANN), the contact info a domain name is registered with must be correct and accurate all the time. What’s more, this info is freely available on WHOIS lookup websites and while this may be okay for companies, it may not be very acceptable for individuals, because everyone can see their names and their personal postal and email addresses, especially in an age when identity fraud isn’t that unusual. This is the reason why domain name registrars have introduced a service that hides the details of their clients without modifying them. The service is called Whois Privacy Protection. If it’s activated, people will view the details of the domain registrar, not those of the domain owner, if they make a WHOIS enquiry. The Whois Privacy Protection service is supported by all generic domain extensions, but it’s still impossible to conceal your personal details with certain country-code ones.